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Episode 79  |  26:35 min

Episode 79: Solving for Interesting with Alistair Croll

Episode 79  |  26:35 min  |  11.25.2019

Episode 79: Solving for Interesting with Alistair Croll

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This is a podcast episode titled, Episode 79: Solving for Interesting with Alistair Croll. The summary for this episode is: What's the best way to go to market? It's by capturing people's attention. And to do that, you need to solve for interesting. In this episode of the Impact Podcast, Jon Prial welcomes Alistair Croll, the Founder and Content Chair of Fwd50, to the show for a discussion about go-to-market and product strategies,  market alignments, market adjacencies, and some of the different challenges that B2B versus B2C brands face in these areas. You’ll learn about the: - Importance of focusing on go-to-market strategy to complement product - Critical thinking required among managers for data science and decision making - Role of innovation in go-to-market models Check out the show notes to learn more: http://bit.ly/2LnaWUP
What's the best way to go to market? It's by capturing people's attention. And to do that, you need to solve for interesting. In this episode of the Impact Podcast, Jon Prial welcomes Alistair Croll, the Founder and Content Chair of Fwd50, to the show for a discussion about go-to-market and product strategies,  market alignments, market adjacencies, and some of the different challenges that B2B versus B2C brands face in these areas. You’ll learn about the: - Importance of focusing on go-to-market strategy to complement product - Critical thinking required among managers for data science and decision making - Role of innovation in go-to-market models Check out the show notes to learn more: http://bit.ly/2LnaWUP

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