There are a lot of ways to look at a company. Milton Friedman's theory of driving shareholder value has been around for a long time.

To oversimplify a company's sole responsibility is to its shareholders. But that's changed. Stakeholder capitalism has been growing in popularity and some of the key stakeholders include customers, employers, employees, shareholders, and even communities.

In this episode of the Georgian Impact Podcast about the importance of purpose within a company, we talk to James Novak. The former CEO of Fiix Software — now a Rockwell Automation Company — explains the company’s journey of discovering its maintenance management solution could go beyond its utility and tackle real problems like climate change. Through that journey, they explained how a purpose was important for employee attrition, attracting consumers and so much more. 

You’ll Hear About

●  The intersection of doing good and value.

●  What inspired James earlier in his career.

●  How Fiix started to define its purpose.

●  Understanding Fiix as a solution.

●  Communicating the message and how that works in hiring and employee retention.

●  Challenges that were faced.

●  The growing importance of purpose to customers.

●  Industry trends James is watching.