Episode 26: The Role of Messaging Apps in Advocate Marketing

This is a podcast episode titled, Episode 26: The Role of Messaging Apps in Advocate Marketing. The summary for this episode is: Your peers often influence your purchasing decisions. When they like something, you're more inclined to buy it. When they don't, you're less likely to do so. And those who are the most vocal supporters tend to have the most influence. In this episode, Jon Prial talks with Mark Organ, the Founder and CEO of Influitive, a software company that specializes in advocate marketing. They get into the important role that messaging apps will have in shaping the future of marketing. You'll hear about: -How sales have changed from high touch to low touch (1:28) -How marketing is changing by mobilizing customers (2:34) -What CEOs should be thinking about when it comes to marketing (5:22) -The importance of advocate marketing (7:19) -The role of messaging in advocacy (9:44) -The importance of push and pull in messaging (13:24) -The best messaging platforms for building advocacy (17:30) -How CEOs can stay on top of technology trends for their business (19:25) -Achieving work-life balance(23:04)