Episode 73: Using Differential Privacy to Solve the Cold-Start Problem

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This is a podcast episode titled, Episode 73: Using Differential Privacy to Solve the Cold-Start Problem. The summary for this episode is: One of the big challenges that many software companies face is how to overcome the cold-start problem. That's when a software company needs customer data to optimize its AI solutions or to even just get them to work. That can be tricky because depending on the predictive model their solution uses, it could take weeks or even months to collect enough data from any new customer they onboard. In this episode, Jon Prial talks with Mahmoud Arram, the Co-founder and CTO of Bluecore, the leading retail marketing platform specializing in email. Find out how the Georgian Impact team partnered with Bluecore and used differential privacy to help it solve its cold-start problem. You'll Hear About: - The cold-start problem that many SaaS companies face - How Bluecore used differential privacy to eliminate the problem - The benefits using differential privacy brought to Bluecore and its customers - Bluecore's partnership with the Georgian Impact team and the results they got working together Access the show notes here: http://bit.ly/2HUObpl

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One of the big challenges that many software companies face is how to overcome the cold-start problem. That's when a software company needs customer data to optimize its AI solutions or to even just get them to work. That can be tricky because depending on the predictive model their solution uses, it could take weeks or even months to collect enough data from any new customer they onboard. In this episode, Jon Prial talks with Mahmoud Arram, the Co-founder and CTO of Bluecore, the leading retail marketing platform specializing in email. Find out how the Georgian Impact team partnered with Bluecore and used differential privacy to help it solve its cold-start problem. You'll Hear About: - The cold-start problem that many SaaS companies face - How Bluecore used differential privacy to eliminate the problem - The benefits using differential privacy brought to Bluecore and its customers - Bluecore's partnership with the Georgian Impact team and the results they got working together Access the show notes here: http://bit.ly/2HUObpl