Episode Thumbnail
Episode 21  |  26:39 min

Episode 21: When Content Marketing Meets Messaging Apps

Episode 21  |  26:39 min  |  11.25.2019

Episode 21: When Content Marketing Meets Messaging Apps

00:00
00:00
This is a podcast episode titled, Episode 21: When Content Marketing Meets Messaging Apps. The summary for this episode is: To be successful, today's brands need to publish content. And plenty of it. The idea is to offer customers useful information while at the same time earning their trust. Increasingly, that content is going to be delivered through messaging apps. In this episode, Jon Prial talks with Kunal Gupta, the CEO of Polar, a company that allows publishers to serve native advertising and sponsored content to their readers, about the content marketing revolution and the role that messaging apps have to play it in it. You'll hear about: -Where content marketing should fit into your overall marketing mix (4:00) -How they way people interact with content on different devices will evolve over time (5:12) -The move to pushing content to specific audiences(6:10) -Using content to enable long-term relationships with a brand (7:19) -Why a publisher’s website soon might not matter (10:47) -The role of messaging in your business (11:33) -Whether content or messaging interfaces should lead (12:56) -How to decide what messaging environment to use (16:17) -The role of privacy in messaging (18:26) -How CEOs can get started in messaging (20:01) -Polar as a company(21:37)
To be successful, today's brands need to publish content. And plenty of it. The idea is to offer customers useful information while at the same time earning their trust. Increasingly, that content is going to be delivered through messaging apps. In this episode, Jon Prial talks with Kunal Gupta, the CEO of Polar, a company that allows publishers to serve native advertising and sponsored content to their readers, about the content marketing revolution and the role that messaging apps have to play it in it. You'll hear about: -Where content marketing should fit into your overall marketing mix (4:00) -How they way people interact with content on different devices will evolve over time (5:12) -The move to pushing content to specific audiences(6:10) -Using content to enable long-term relationships with a brand (7:19) -Why a publisher’s website soon might not matter (10:47) -The role of messaging in your business (11:33) -Whether content or messaging interfaces should lead (12:56) -How to decide what messaging environment to use (16:17) -The role of privacy in messaging (18:26) -How CEOs can get started in messaging (20:01) -Polar as a company(21:37)

More Episodes

Driving Digital Transformation using IoT and AI with Rob Rastovich

Data and Digital Ethics in ESG

ML Ops with Demetrios Brinkmann and David Aponte

The Story of AI Transformation at BMO

AI in Marketing with Paul Roetzer

AI Chatbots at Drift with Jeff Orkin